Did you get a call from a marketing specialist or creative video agency and they started firing off a series of acronyms you never heard of? You probably thought, ‘Can’t he talk in plain English?’
It is time to clear up the confusion. The simple Digital Marketing Glossary will help you understand their jargon, so you can make clear decisions.
CTA – Call To Action
In your advertising or any content, you want the person to do something specific. It could be calling your business, buying a product, or just entering their email address in a form. The Call To Action (CTA) tells them exactly what you want them to do. (Examples: Enter Your Email Address, Buy Now, Click Here, etc.)
CTR – Click Through Rate
Have you ever wondered how many people see your ads or read your content, and then take the action you wanted? The Click Through Rate measures how many people viewed your ad or content compared to how many of them clicked the link. It is useful in testing the effectiveness of online advertising, email campaigns, and landing pages.
GA – Google Analytics
Google Analytics is a powerful information gathering tool from Google. It allows you to measure your return on investment (ROI) on your advertising, videos, social networking, and applications. It provides you with information on how many people visit your site from searches and takes the actions you want, too.
UX – User Experience
How effective is your site? UX takes a close look at how people react to your site and advertising. It refers to the emotions and attitudes surrounding your products and website. It allows you to analyse how people interact with your website, giving you clues on how you can improve their experience and increase your sales. It is the interaction between humans and computers.
CRO – Conversion Rate Optimisation
Conversion rate optimisation is systematically working to increase the percentage of website visitor into buying customers. It requires intensively analysing CTR, CTA, GA reports, and making changes to improve your results.
BR – Bounce Rate
This represents the number of people who visit your website, view a single page, and then leave your site. It helps you analyse the effectiveness of your website.
SMM – Social Media Marketing
Social Media Marketing is any marketing on social media platforms like Facebook, Instagram, LinkedIn, or YouTube. It covers both free and paid marketing.
ROI – Return On Investment
Return on Investment is the ratio of your net profit compared to the cost of investment to make that profit. The costs include cash expenses, labour, and product cost. Higher ROI’s indicate the investment was more profitable compared to costs.
NPS – Net Promoter Score
The Net Promoter Score helps you understand your customer’s loyalty to your company. It is one method of determining customer satisfaction and has the advantage over traditional methods of normally being correlated with revenue growth.
YOY – Year-On-Year
You use YOY information to compare current results to results from the same period last year. It helps you track results and growth. You can track prices, costs, labour, profits, and many other factors.
SQL – Sales Qualified Lead
A sales qualified lead is a potential customer that both the marketing and sales departments have determined is ready to move to the next step in the sales process. It is a good indicator they are almost ready to buy.
MQL – Marketing Qualified Lead
A marketing qualified lead has expressed interest in your company, services, and products. They are more likely to become a buying customer than unqualified leads.
PPC – Pay-Per-Click
Pay-Per-Click is a form of advertising used to drive traffic to your website. You pay the publisher whenever one of your ads is clicked, instead of paying for the ad to be displayed. PPC is sometimes referred to as Cost Per Click (CPC). Pay-per-click is found most frequently on search engines like Google, Bing, and Yahoo.
CPL – Cost Per Lead
Cost Per Lead is an advertising model where you only pay when a consumer shows an interest in your offer by signing up to receive more information. It is sometimes referred to as Online Lead Generation.
SERP – Search Engine Results Page
Search Engine Results Pages are the results you see whenever you do a search on a search engine. It represents the listing of results from the keywords the searcher typed into the search engine. The listing frequently shows additional results from advertising.
KPI – Key Performance Indicator
A key performance indicator is any quantifiable measurement you use to determine the success of your company, an employee, or business function to determine if you are meeting your performance goals.