With a monumental 52.2 million UK adults using social media today, it is surprising that many of us still don’t really understand the power of these online interactive platforms. In her LinkedIn article, Social Media Extrovert (QUERY: capital letters or lowercase? extrovert or expert?), Maria McGowan, suggests businesses may find the constant evolution and advances in social media formidable to comprehend. Even so, companies do seem to be coming around to the advantages of using social media marketing strategies to attract and engage with their customers. Seventy-eight per cent of companies in the UK are currently employing a dedicated team to manage their social media.
But What Exactly is a Social Media Marketing Campaign?
Basically, social media marketing campaigns are targeted strategies that are coordinated with the goals and aims of your company using social media. Each campaign is tailored to the unique requirements of a business and can therefore be as complicated or simple as you need it to be – making it well worth the effort.
The major difference between a marketing campaign and everyday social media output is the fact that is has a targeted approach that has a focus and is fully measurable. The focus is normally on a singular business goal. The most common of these goals is to increase traffic to a website as well as to get feedback from users. Creating brand awareness, promoting a company and its milestones, directing sales and launching new services and/or products are other important goals.
How Can You Benefit From A Social Media Marketing Campaign?
As briefly mentioned above, a social media campaign is targeted at increasing brand awareness, making it one of the quickest means to increase social media engagement. In addition, the strategies compliment search engine optimisation (SEO), increasing results page rankings resulting in rising numbers of traffic for a website.
It is also one of the most cost-effective digital marketing strategies available. Signing up for social media costs nothing and neither does marketing your business using these platforms. Although paid for advertising is available on social media sites, the cost is relatively low when compared to other types of advertising campaigns. Here, video content creators, Fat Free Media, put together their tips.
Steps to Organising a Social Media Marketing Campaign
Step 1 – Identify the Goal
What will be the main aim of the campaign? Is it to generate a greater following, launch a product or simply to enhance your online engagement? Set the goal first and consider what you want to achieve through the marketing campaign. This will ensure that each strategy aligns with the overall goal of the entire campaign.
Step 2 – Approaching Content
Your approach to the content and the message that you want it to deliver is the next consideration. What strategies or tactics will you be using? Will you be using videos, blogs or authority figures to promote your content? Are you going to offer discounts or run a competition to attract more traffic?
Step 3 – Choosing A Social Media Platform
It is advisable to use more than one social media platform to promote your material but to choose those that are most suitable to your business and business model. Take into consideration the audience or market segment that you want to target when selecting social media platforms.
Step 4 – Social Media Engagement
Social media by its very nature is interactive and it is critical to engage with your audience actively throughout the marketing campaign. There simply is no sense in starting a social media marketing campaign and not following through by interacting with the participants. This is also an excellent way to manage social media comments, deal with complaints. build customer relations, increase online visibility and endorse your brand reputation.
Step 5 – Evaluate
You need to evaluate the campaign in order to measure its success or failure. This will allow you to learn from previous campaigns as to what works and what does not, allowing you to develop marketing strategies that have greater success down the line. What were the positive and negative outcomes and was any new or surprising information revealed? Was the overall goal of the marketing strategy met? You need to analyse and assess all of the information that you received in order to judge the overall success of the social media marketing campaign.