The use of videos for marketing purposes was once a reserve for companies with deep pockets. But with technological advancements that birthed the internet, cheaper video production services and more media channels, even the small and budding business can enjoy a piece of video advertising and marketing cake.
Emerging enterprises will often need to invest more for them to be seen let alone known. The use of videos is one of the primary avenues that they will use to captivate new audiences and to scale up operations. Below are some of the ways that different industries are using to market themselves, their products and services, and to boost their growth.
1. Reaching More Mobile Customers
Mobile consumer space has gained significant prominence and is in the sights of many marketers. With most mobile devices having features that can be used to view videos, mobile users have become an essential element in what is today’s marketing target.
Cisco did a study whose findings shows that 60% of the mobile users who use their devices to access the internet will focus on video content alone. Such statistics perfectly exemplify the saying that a picture can be worth a thousand words. If that is true, then a video is nearly worth ten thousand words. With the videos, you are presented with an opportunity to say what you want in living colour and a concise manner.
2. Demonstrate How Your Product or Service is Used
Take the example of a complex service or product you wish to advertise; it will be hard to do this using a few screenshots or stock photos. Image how simple the process would be if you opted to use a short video for the same objective. It can be as short as thirty seconds or longer than a minute, as long as it gets the message home.
With the short clip, you can redesign your marketing approach and be able to clear up any bits of the message that may be hard for your audience to understand. Keep in mind that every customer will have some preconceived notion about your product or services based on past experiences or hear-say. Therefore, you should try your address such misconceptions using the videos.
Doing videos such as demos for your products or services can prove useful when you want to cover a particular aspect of what you have to offer and how it is different from the competition. The demo video can be an instructional can touch on various bits of your service or product and can prove useful in answering questions that your customers may have.
3. Leverage Recommendations
When marketing, it is necessary to try and borrow from the old as you look into the new strategies that you can use. For instance, recommendations are a useful resource when it comes to getting the word out to increase sales.
80% of the people that buy something do so based on information (recommendations) they go from people they trust. As such, you should try to penetrate your audience’s inner circle as you push your product or service to try to get them to suggest it to their peers. You can do this more effective if you use social media for your video marketing.
4. Enhance User Engagement
No marketing campaign can be successful without putting in an effort to engage with the target audience. The growth and success of a new business are also pegged on active engagement with all stakeholders and the customers. The implementation of this regarding video marketing will focus on getting as many likes, shares, and comments as possible, and if they are positive, the better. Consider how many times the video has been viewed and how much of it has been watched.
Also, find out if other clips are similar to yours so that you know how to squash the competition. You can focus on taking a different angle in the message based on what factors of your product or services have the most weight. Overall, the objective is to create content that will bag a high viewership, and this translates into a higher engagement that will be an indicator of a more invested audience. Strive to strike a balance between creating a video that is entertaining as it is informative; the side you will lean on most will depend on your industry, and what you are going for in the message you wish to send out.